Pray for Paris was born by the need for an affordable high street alternative which is trend driven yet original. The fashion industry has been in a steady decline for the past decade since ‘fast fashion’ has flourished and spread globally, with help from multinational retail outlets such as Zara, Topshop etc.
Trends seen on the runway at fashion week can now be in a high street store within 10 days and at a fraction of the price. Recently this has been taken to the extreme when outlets copy everything from the designer garment including print, cut, colour etc. This hits the designers sales and profits hugely and has seen the fashion industry change dramatically, leaving many thinking about the future of the true fashion.
We aim to give the lucky few an affordable alternative to the high street clones, yet still be 100% original and on trend. Each of our pieces are extremely limited and the chances are you will never see anyone else wearing your product.